FEATURE
Abandoned Cart Recovery
Unlock more ticket sales with Abandoned Cart Recovery – your key to converting potential attendees into loyal patrons.
What Is Abandoned Cart Recovery?
As a VP, director, or manager of box office and ticketing operations, you know how critical it is to maximize ticket sales and enhance customer experience. With an average documented online shopping cart abandonment rate of 70.19%, abandoned cart recovery can be your secret weapon in ensuring a smooth, successful ticket sales process and increasing event revenue. This powerful tool allows you to re-engage potential attendees who interact with your event listings but don’t complete their ticket purchases.
The 70.19% abandonment rate, calculated from 49 studies on e-commerce shopping behavior, highlights how many opportunities are lost without an abandoned cart strategy. With VBO Tickets’ Abandoned Cart Recovery, you can effectively capture the interest of patrons who leave without completing their transaction, providing a second chance to convert them into paying customers. The process is seamless and automated—making it an ideal solution for busy box office operations.
Identify patrons who add tickets to their cart but don't follow through with the Purchase
How Does Abandoned Cart Recovery Work?
The functionality of Abandoned Cart Recovery is simple yet highly effective. After a patron selects their tickets and ticket quantity, they are prompted to enter their contact information—name, email, and phone number—before proceeding to checkout. If the transaction is abandoned, these details are captured, and an automated reminder is sent to re-engage the customer.
With VBO Tickets, you have full control to customize the form title, description, and even the email template, ensuring the communication reflects your brand’s voice and objectives. This level of personalization is key to driving more conversions, as it aligns the experience with your unique event offerings. You can either use our seamless free CRM or link to integrated partners such as Mailchimp or Constant Contact to drive your outreach and follow-up.
Even if a customer’s cart has expired or emptied, our strategic email and text reminders will direct them back to your event page. With easy access to their cart items and a streamlined checkout process, you offer an effortless purchasing journey, encouraging repeat business and customer loyalty.
Key Benefits for Box Office Operations
Increase Ticket Revenue: Abandoned Cart Recovery helps recover otherwise lost sales, turning missed opportunities into revenue.
Reduce Operational Overhead: Automated processes free up your team’s time, allowing them to focus on other critical tasks, like customer service or event management.
Data-Driven Insights: Track which events or ticket types experience higher abandonment rates, giving you valuable insights to refine your sales strategy.
Improve Customer Experience: Personalized, timely reminders ensure that patrons have a seamless purchase experience, which boosts satisfaction and encourages repeat attendance.
Strengthen Marketing Efforts: The ability to capture customer contact details allows for future marketing and promotions, further strengthening your event’s visibility and audience engagement.
By implementing Abandoned Cart Recovery, box office managers and directors can enjoy a more streamlined ticketing operation, while providing a better experience for their patrons. In turn, this leads to higher event attendance, stronger customer loyalty, and increased revenue—benefits that directly contribute to your overall success.
Increase Patron Satisfaction
Abandoned Cart Recovery not only increases sales but also enhances customer experience. By gathering essential contact information early in the ticketing process, you can send personalized reminders that guide potential attendees back to complete their purchase. This process adds convenience and improves satisfaction by making it easy for patrons to pick up where they left off.
Even if a customer’s cart has expired or emptied, our strategic email and text reminders will direct them back to your event page. With easy access to their cart items and a streamlined checkout process, you offer an effortless purchasing journey, encouraging repeat business and customer loyalty.
Boost Your Sales With Smart Automation
By encouraging patrons to provide contact details or log in before making a purchase, you can easily track those who add tickets to their cart but fail to check out. Once a cart is abandoned, the system automatically triggers a personalized follow-up email or text message to entice the patron back to your event page. The result? A significant reduction in lost ticket sales and a boost in revenue without additional manual work.
Box office teams can benefit from this automation by:
- Maximizing revenue: Recover lost sales with timely, tailored messages.
- Reducing manual workload: Automated emails eliminate the need for manual follow-ups.
- Improving event attendance: Capture interest and convert it into ticket sales with minimal effort.
Learn More About Abandoned Cart Recovery
Contact Info
Collect customer contact information before checkout
Email and Text
Automatically send email and text message reminders
Form Messaging
Never lose access due to forgotten or incorrect usernames or passwords
Email Template Ready
Use any html email template to express your branding and messaging
Why VBO?
One Platform: Advanced Ticketing + CRM + POS
Built from the start with seamless integration making your patrons, staff and management life easier
Proven
We have powered +350,000 events and millions of transactions so you can trust the technology and team to power your growth
Protected
Our world class platform is PCI compliant and in SOC2 certification so you don’t have to worry about data and systems
Powerful
Hundreds of fee-free features: like abandoned cart recovery, ticketless access, ticket upsell, queuing, and over a dozen automated alert options for example – get more, pay less
Why VBO?
One Platform: Advanced Ticketing + CRM + POS
Built from the start with seamless integration making your patrons, staff and management life easier
Proven
We have powered +350,000 events and millions of transactions so you can trust the technology and team to power your growth
Protected
Our world class platform is PCI compliant and in SOC2 certification so you don't have to worry about data and systems
Powerful
Hundreds of fee-free features: like abandoned cart recovery, ticketless access, ticket upsell, queuing, and over a dozen automated alert options for example - get more, pay less
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