During the weekend of Aug 7-9, the city of San Jose hosted one of the largest jazz festivals in the United States: The San Jose Jazz Summerfest. As it has for the last 4 years, VBO Tickets proudly provided the ticketing solution for an event that welcomed over tens of thousands of attendees through its gates over three days of incredible music.
Presale ticketing was brisk, with a variety of ticketing options, prices and promos being offered simultaneously. VBO made possible the timed updating of pricing, and edits in verbiage could be made easily and immediately. The VBO plugin was styled to blend in seamlessly with this year’s theme, keeping the branding focused solely on the marketing efforts of the San Jose Jazz marketing team.
As with any festival, the majority of the onsite staff only just joined the organization for the dates of the festival. The simplicity of VBO Touch app allowed new staff to be trained on, using and comfortable with the program in mere minutes, which in festival time is crucial to successful event access. Four different access points were running, mostly by volunteers who were quickly able to adapt to the program and move the excited ticket buyers through the gates and into the event.
The VBO staff was onsite throughout the weekend, helping out where they could and enjoying a terrific annual event that generates a large increase in revenue for the vendors of downtown San Jose each year. VBO is proud to provide the ticketing technology for San Jose Jazz, and knows that keeping the ticketing simple and the access smooth is vital to keeping attendees happy. Happy attendees return the following year and bring their friends along too.
If you are interested in seeing how VBO can improve your festival ticketing, get in touch with a VBO rep today!
