If you work in ticketing, staying ahead of industry trends, learning from peers, and discovering new solutions are important keys to success. That’s why we’re sharing insights from our time at INTIX 2025—one of the most important ticketing conferences of the year. Whether you attended and want a recap or missed it and want to stay informed, this article highlights key takeaways, industry conversations, and how VBO Tickets is evolving based on direct feedback from event professionals.
INTIX: The Place To Be
The International Ticketing Association (INTIX) conference is a key event for those in the live entertainment industry, including professionals from performing arts, sports, museums, universities, and entertainment technology. Attendees come to explore new innovations, engage with industry experts, and gain insights into the future of ticketing.
This year, VBO Tickets was part of the conversation, hosting discussions, networking with industry peers, and sharing ideas on how organizations can enhance their ticketing strategies.
VBO Tickets Annual Morning Mixer
One of the highlights of our time at INTIX 2025 was hosting our annual Morning Mixer at the Marriott Marquis Times Square. Attendees connected over coffee and conversation, discussing industry trends, challenges, and innovations. From venue managers to festival organizers, professionals across the industry shared their perspectives in a relaxed setting before starting a full day of conference activities.
Apple AirPods Giveaway
Another engaging moment for VBO Tickets at INTIX 2025 was our Apple AirPods giveaway, where three attendees won the latest generation of AirPods. It was a great way to connect with conference-goers and show appreciation for the ticketing community.
Conversations with Clients, Partners, and Industry Professionals
Beyond networking events, INTIX 2025 provided an opportunity to meet with clients, industry partners, and new prospects. We had meaningful discussions with performing arts organizations, festival promoters, sports teams, museums, and universities, focusing on how VBO Tickets can help streamline their ticketing operations.
Many conversations centered on:
- Assigned seating and flexible venue mapping for theaters, stadiums, and concert halls.
- Subscription and membership-based ticketing for performing arts and museums.
- Timed ticketing solutions for attractions, zoos, and exhibitions.
- Custom registration forms for workshops, camps, and special events.
- Seamless white-label ticketing that integrates with event organizers’ branding.
- VBO POS system for on-site sales and concessions management.
Shaping Our Roadmap with Promoter Feedback
One of the most valuable aspects of INTIX is the opportunity to hear directly from event promoters, venue operators, and ticketing professionals about the challenges they face. At VBO Tickets, we actively use this feedback to guide our product development and refine our platform’s features.
Many of our best innovations have come from real-world input, whether it’s enhancing subscription-based ticketing for performing arts, improving mobile-first ticketing solutions, or streamlining integrations for event organizers. By listening to the people who use our platform daily, we ensure our roadmap aligns with the evolving needs of the ticketing industry.
Emerging Future Needs: AI and Smarter Ticketing
A major topic of discussion at INTIX 2025 was the growing role of AI in ticketing. As event organizers look for ways to personalize audience engagement, optimize pricing strategies, and streamline operations, AI-driven tools are becoming a key focus for the future.
From dynamic pricing algorithms that adjust ticket costs based on demand to AI-powered customer service chatbots that enhance support experiences, we are moving to smarter, data-driven ticketing solutions. Attendees also expressed interest in using AI for predictive analytics, helping promoters better anticipate demand, manage inventory, and tailor promotion campaigns for maximum impact.
At VBO Tickets, we are leveraging and integrating practical AI to help promoters sell more tickets, engage audiences more effectively, and simplify operations. By combining automation with human expertise, we will create tools and features that make ticketing more intuitive, efficient, and responsive to real-world demands.
Looking Ahead
As we reflect on INTIX 2025, we appreciate the opportunity to connect, collaborate, and share insights with ticketing professionals from around the world. The discussions we had and the relationships we built will help drive our continued efforts to support organizations with innovative ticketing solutions.
Thank you to everyone who attended our morning mixer, met with us at the conference, or participated in our giveaway. If we didn’t get a chance to connect at INTIX, we’d love to hear from you. Reach out to our team to explore how VBO Tickets can support your ticketing needs in 2025 and beyond.
