VBO's Event Ticketing Solution for San Jose Jazz

The city's largest outdoor and indoor jazz festivals count on VBO Tickets to sell online.

Vera Gert

"San Jose Jazz was looking for an adaptable platform with customizable features that could flex to our dynamic challenges. VBO Tickets provides all the tools we need to run our events efficiently and with confidence. They also help us increase revenue streams by offering unique ways to sell products specifically tailored to the desires of our customers."

A Case Study

San Jose Jazz

For over 3 decades, San Jose Jazz has been bringing innovative events to the greater Bay Area, showcasing international talent, rising stars and world-renowned festivals. With their highly-regarding musical programming, San Jose Jazz also provides educational opportunities to children and young adults through the facilitation of workshops, courses and youth camps. San Jose Jazz continues to be a pillar in the local community, making music accessible and compelling to younger generations and upholding the jazz tradition by producing exciting live performances year-round.

The Challenge

With over 30,000 attendees over the course of 3 days, San Jose Jazz’s Summer Fest is one of the Bay Area’s biggest music festivals, showcasing over 100 performances each year on 13 stages. Being an outdoor event, offering multiple entry points for patrons, San Jose Jazz needed mobile-compatible tools for ticket and merchandise sales, check-in and scanning, as well as the ability to accept donations, access member information, and more. In addition to day-of support, San Jose Jazz also needed a way to pre sell various ticket packages for the festival with varying price structures and the ability to apply discount codes for members and seasonal promotions. With its broad range of events spanning the course of a year, including summer camps, classes, subscriptions and the use of multiple venues – San Jose Jazz was on the search for a flexible platform that could keep pace with their ever-changing needs.

The Solution

VBO Tickets spent time with the team at San Jose Jazz getting to know their unique challenges and devising a plan to support their every need. As for Summer Fest, VBO Tickets was able to deploy 25 mobile devices equipped with VBO Mobile on the weekend of the event – enabling event staff to sell tickets and merchandise, scan QR-codes, process cash and credit card transactions, and more, with efficiency. VBO Tickets’ customizable platform also provided a way for San Jose Jazz to offer presale tickets as well as discounts for members, groups and more. With their wide range of annual programming, San Jose Jazz also utilized VBO Tickets’ registration, subscription, and membership features which allowed them to process various forms of purchases, while providing accurate and up-to-date reporting on donors, camp and class participants, and event-goers.

The Results

Thanks to VBO Tickets’ mobile functionality, the admission lines at Summer Fest moved swiftly and transactions were processed with ease, providing an improved experience to event-goers. San Jose Jazz was also able to offer a gate price which allowed them to sell more day-of tickets, processing payments quickly from handheld devices. VBO Tickets’ flexible ticket package options also gave San Jose Jazz the opportunity to capitalize on early ticket sales, resulting in the presale of over 50% of their overall ticket inventory. Moreover, VBO Tickets’ integrative and customizable features allowed San Jose Jazz to improve enrollment processes for summer camps, workshops and other programming and increase the promotion of events to patrons which has helped increase ticket sales year after year.